Con el Cloud ya no hay límites
- ¿Pueden los Cloud de ayer acompañarle en su viaje digital?
- ¿Por qué hay que elegir open-source con varias opciones TIC para Transporte?
- ¿Puede K5 ayudarle a satisfacer las necesidades de sus clientes?
El Cloud y el Transporte ¿dónde empezar el viaje?
Desde la optimización de la red hasta los servicios centrados en el pasajero, hay muchos motivos para la digitalización en el Transporte. El resultado puede ser múltiples iniciativas en Cloud compitiendo por recursos. Exploramos cómo completar todos estos viajes a tiempo y cómo el nuevo Cloud K5 puede ayudarle a llegar allí.
Cloud for Transport – where do you even start the journey?
Sanjeev Kamboj, Head of PreSales & Architecture EMEIA, Hybrid IT, Fujitsu – January 2017
In most other sectors, the catalyst for digital transformation can be a single driver. For banks and insurers it might be facing down the FinTechs. For retailers it might be responding to rising customer expectations. For the public sector, it might be the demand for digital by default in public service provision. Transport is different.
In part this is due to the complex nature of the industry itself. The rail sector – with multiple train operators (TOCs), various regulated entities, and freight carriers – is very different to the airport sector, for example. But it is also due to the fact that the industry as a whole shares many of the facets of all of the above sectors, often combining financial services (ticketing), retail (shopping) and government (regulated ownership).
Yet there is one driver of change that all Transport businesses do have in common: the pursuit of Intelligent Mobility. There are three key objectives underpinning Intelligent Mobility and each one has a profound impact on the technologies the Transport industry will rely on in the future and the decisions it makes right now:
- Matching supply and demand – How can digital technologies improve the provision of services in line with demand or, vice versa, how can it help to manage demand without overburdening the level of supply?
- Opening up the transport network – What can operators learn from Big Data to ensure optimal use of the physical infrastructure?
- Joining up the journey - At what points can each organisation involved – from operators to retailers – improve services to passengers and create a seamless customer experience?
But with each of these objectives competing for attention, the question for Transport businesses is where to start?
Starting everywhere at once
Do you start with joining up the journey for your passengers and focus on e-ticketing, multi-channel retailing and real-time traveller information? Do you focus on matching supply and demand through your operations, connecting front and back office systems, integrating sensors, Internet of Things (IoT) and artificial intelligence (AI)? Or do you focus further out, on using data to inform long-term planning by digitising your part of the network or your next physical infrastructure project?
The reason why these particular questions crop up is because most cloud platforms require Transport businesses to look at each of these objectives in isolation. Having been involved in previous discussions on delivering the potential of the ‘Digital Railway,’ I have seen first-hand the complexity that this can mean for an already complex Transport industry.
At the time I was asking myself the same questions about where companies should start with cloud and why proposed initiatives had to take place incrementally. In most cases it was down to a lack of cloud integration. But cloud has moved on significantly since then.
Let me explain using Fujitsu’s Cloud Service K5 platform as an example. Because it is a pay-as-you-use cloud platform, Transport operators can launch new ideas without massive capital investments. And because it is based on OpenSource technology it means you can bring others into the innovation process. For instance, sharing data and best practice between competitors to improve services without giving away other forms of intellectual property.
It also provides the foundation for Big Data, IoT, automation and AI. These are the key technologies that will help Transport businesses meet the overarching aims of the industry, namely:
- Increased capacity
- More efficiency
- Improved safety and security
- Business and environmental sustainability, and
- A seamless passenger experience.
When looked at like this, cloud platforms like K5 could break down a previously rigid Transport supply chain, commoditise each element and then help reassemble them together to add value. Whether that is at the front-end for passengers or behind-the-scenes on the network infrastructure.
From the conversations I have had with airport operators, rail companies and other Transport businesses, there are often several cloud initiatives in play. Whilst they complement each other on the ground, at an organisational level they are in competition with each other – for time and resources. So the chance of completing each of these cloud journeys is slimmer. This is because traditional cloud platforms prevent you from realising all your ideas for cloud simultaneously. I am excited to say that this is no longer the case.
Director de Hybrid IT para EMEIA
El Transporte con K5
- Ejemplos reales de cómo se está usando K5 en el Sector del Transporte
- Cómo K5 mejora la eficiencia y la innovación
- Tres razones clave de por qué las compañías están eligiendo K5
Con K5 podrá...
- Desarrollar iniciativas para el Transporte de una forma más rápida y a menor coste
- Centrar su foco en pasajeros y empleados
- Combinar el valor de las TIs y de K5 para aprovechar el valor de los datos